Implementing CRM : from technology to knowledge /

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Bibliographic Details
Main Author: Finnegan, David John (Author)
Other Authors: Willcocks, Leslie
Format: Book
Language:English
Published: Chichester : John Wiley, 2007.
Series:Wiley series in information systems
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Description
Physical Description:xiii, 327 pages : illustrations ; 24 cm.
ISBN:0470065265
9780470065266