Cita APA (7th ed.)

Aaker, D. A., Kumar, V., & Day, G. S. (2007). Marketing research (9th ed.). John Wiley.

Cita Chicago (17th ed.)

Aaker, David A., V. Kumar, i George S. Day. Marketing Research. 9th ed. Hoboken, NJ: John Wiley, 2007.

Cita MLA (8th ed.)

Aaker, David A., et al. Marketing Research. 9th ed. John Wiley, 2007.