Marketing essentials /

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Bibliographic Details
Main Author:	McDaniel, Carl D. (Author)
Other Authors:	Lamb, Charles W., Hair, Joseph F.
Format:	Book
Language:	English
Published:	Mason, OH : Thomson, 2007.
Edition:	5th ed.
Subjects:	Marketing. Marketing > Management.
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Description
Physical Description:	xxiii, 544 pages : color illustrations ; 28 cm.
ISBN:	9780324366075(pbk.) 0324366078(pbk.)

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