APA (7th ed.) Citation

Zikmund, W. G., & Babin, B. J. (2007). Essentials of marketing research (3rd ed.). Thomson.

Chicago Style (17th ed.) Citation

Zikmund, William G., and Barry J. Babin. Essentials of Marketing Research. 3rd ed. Mason, OH: Thomson, 2007.

MLA (8th ed.) Citation

Zikmund, William G., and Barry J. Babin. Essentials of Marketing Research. 3rd ed. Thomson, 2007.