Essentials of marketing research /

Essentials of marketing research /

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Bibliographic Details
Main Author: Zikmund, William G. (Author)
Other Authors: Babin, Barry J.
Format: Book
Language:English
Published: Mason, OH : Thomson, 2007.
Edition:3rd ed.
Subjects:
Marketing research.
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Description
Physical Description:xvii, 414 pages : color illustrations ; 28 cm.
ISBN:0324320876
9780324320879

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