Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage /
Kaydedildi:
| Yazar: | |
|---|---|
| Diğer Yazarlar: | , |
| Materyal Türü: | Kitap |
| Dil: | English |
| Baskı/Yayın Bilgisi: |
Upper Saddle River, NJ :
Pearson,
2007.
|
| Edisyon: | 4th ed. |
| Konular: | |
| Etiketler: |
Etiketle
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| LEADER | 01170cam a2200301 i 4500 | ||
|---|---|---|---|
| 001 | u80304 | ||
| 003 | SIRSI | ||
| 005 | 20210114120804.0 | ||
| 008 | 110131 eng | ||
| 020 | |a 0131182404 |q pbk. | ||
| 050 | |a TX911.3.M3 |b .S56 2007 | ||
| 100 | 1 | |a Shoemaker, Stowe. , |e author |9 190929 | |
| 245 | 1 | 0 | |a Marketing leadership in hospitality and tourism : |b strategies and tactics for competitive advantage / |c Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich. |
| 250 | |a 4th ed. | ||
| 264 | 1 | |a Upper Saddle River, NJ : |b Pearson, |c 2007. | |
| 300 | |a xvii, 662 pages : |b illustrations ; |c 27 cm. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 596 | |a 1 | ||
| 650 | 0 | |a Hospitality industry |x Marketing. |9 132678 | |
| 700 | 1 | |a Lewis, Robert C. |9 190930 | |
| 700 | 1 | |a Yesawich, Peter Charles. |9 190931 | |
| 942 | |c BOOK_OA | ||
| 997 | |a 128562 | ||
| 998 | |a 1 |b Shafrizan Shafferi | ||
| 999 | |c 139555 |d 139555 | ||
| 952 | |0 0 |1 0 |2 LCC |4 0 |6 TX09113 M3 S56 02007 |7 0 |9 252359 |a UTHM_LIB |b UTHM_LIB |c OPENACCS |d 2008-01-14 |g 305.55 |l 0 |n 3 |o TX911.3.M3 .S56 2007 |p 1000203640 |r 2020-12-05 |t 1 |w 2020-12-05 |y BOOK_OA | ||