A preface to marketing management /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston :
McGraw-Hill,
2008.
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| Edition: | 11th ed. |
| Subjects: | |
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| Physical Description: | xiv, 252 pages : illustrations (some color) ; 26 cm. |
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| ISBN: | 9780073380964 0073380962 |