APA (7th ed.) Citation

Trout, J., & Rivkin, S. (2008). Differentiate or die: Survival in our era of killer competition (2nd ed.). John Wiley.

Chicago Style (17th ed.) Citation

Trout, Jack, and Steve Rivkin. Differentiate or Die: Survival in Our Era of Killer Competition. 2nd ed. Hoboken, NJ: John Wiley, 2008.

MLA (8th ed.) Citation

Trout, Jack, and Steve Rivkin. Differentiate or Die: Survival in Our Era of Killer Competition. 2nd ed. John Wiley, 2008.