Differentiate or die : survival in our era of killer competition /

Differentiate or die : survival in our era of killer competition /

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Bibliographic Details
Main Author: Trout, Jack (Author)
Other Authors: Rivkin, Steve
Format: Book
Language:English
Published: Hoboken, NJ : John Wiley, 2008.
Edition:2nd ed.
Subjects:
Advertising > Brand name products.
Brand name products.
Competition.
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Differentiate or die : survival in our era of killer competition /
by Trout, Jack
Published 2008
Book
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Differentiate or die : survival in our era of killer competition /
by Trout, Jack
Published 2000
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