APA (7th ed.) Citation

McDaniel, C. D., & Gates, R. H. (2008). Marketing research essentials (6th ed.). John Wiley.

Chicago Style (17th ed.) Citation

McDaniel, Carl D., and Roger H. Gates. Marketing Research Essentials. 6th ed. Hoboken, NJ: John Wiley, 2008.

MLA (8th ed.) Citation

McDaniel, Carl D., and Roger H. Gates. Marketing Research Essentials. 6th ed. John Wiley, 2008.

Warning: These citations may not always be 100% accurate.