APA-viite (7. p.)

McDaniel, C. D., & Gates, R. H. (2008). Marketing research essentials (6th ed.). John Wiley.

Chicago-viite (17. p.)

McDaniel, Carl D., ja Roger H. Gates. Marketing Research Essentials. 6th ed. Hoboken, NJ: John Wiley, 2008.

MLA-viite (8. p.)

McDaniel, Carl D., ja Roger H. Gates. Marketing Research Essentials. 6th ed. John Wiley, 2008.