Marketing research essentials /

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Bibliographic Details
Main Author: McDaniel, Carl D. (Author)
Other Authors: Gates, Roger H.
Format: Book
Language:English
Published: Hoboken, NJ : John Wiley, 2008.
Edition:6th ed.
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Description
Physical Description:xx, 493, [30] pages : illustrations ; 25 cm.+ 1 computer optical disc (4 3/4 in.).
ISBN:9780470131985
0470131985