Marketing research essentials /
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ :
John Wiley,
2008.
|
| Edition: | 6th ed. |
| Subjects: | |
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| 100 | 1 | |a McDaniel, Carl D. , |e author |9 62309 | |
| 245 | 1 | 0 | |a Marketing research essentials / |c Carl McDaniel, Roger Gates. |
| 250 | |a 6th ed. | ||
| 264 | 1 | |a Hoboken, NJ : |b John Wiley, |c 2008. | |
| 300 | |a xx, 493, [30] pages : |b illustrations ; |c 25 cm.+ |e 1 computer optical disc (4 3/4 in.). | ||
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| 700 | 1 | |a Gates, Roger H. |9 110902 | |
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