Strategic market management /
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ :
John Wiley,
2008.
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| Edition: | 8th ed. |
| Subjects: | |
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| Physical Description: | xiii, 322 pages : illustrations ; 23 cm. |
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| ISBN: | 0470056231 9780470056233 |