Malhotra, N. K. (2008). Essentials of marketing research: An applied orientation (2nd ed.). Pearson.
Chicago Style (17th ed.) CitationMalhotra, Naresh K. Essentials of Marketing Research: An Applied Orientation. 2nd ed. Australia: Pearson, 2008.
MLA (8th ed.) CitationMalhotra, Naresh K. Essentials of Marketing Research: An Applied Orientation. 2nd ed. Pearson, 2008.
Warning: These citations may not always be 100% accurate.