Essentials of marketing research : an applied orientation /

Essentials of marketing research : an applied orientation /

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Bibliographic Details
Main Author: Malhotra, Naresh K. (Author)
Format: Book
Language:English
Published: Australia : Pearson, 2008.
Edition:2nd ed.
Subjects:
Marketing research.
Marketing research > Methodology.
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Description
Physical Description:xvii, 480 pages : illustrations ; 26 cm.
ISBN:9780733984211
0733984215

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