Shoemaker, S., & Shaw, M. (2008). Marketing essentials in hospitality and tourism: Foundations and practices. Pearson.
Cita Chicago (17th ed.)Shoemaker, Stowe, i Margaret Shaw. Marketing Essentials in Hospitality and Tourism: Foundations and Practices. Upper Saddle River, NJ: Pearson, 2008.
Cita MLA (8th ed.)Shoemaker, Stowe, i Margaret Shaw. Marketing Essentials in Hospitality and Tourism: Foundations and Practices. Pearson, 2008.
Atenció: Aquestes cites poden no estar 100% correctes.