Cita APA (7th ed.)

Dibb, S., & Simkin, L. (2008). Marketing planning: A workbook for marketing managers. South-Western Cengage Learning.

Cita Chicago (17th ed.)

Dibb, Sally, i Lyndon Simkin. Marketing Planning: A Workbook for Marketing Managers. London: South-Western Cengage Learning, 2008.

Cita MLA (8th ed.)

Dibb, Sally, i Lyndon Simkin. Marketing Planning: A Workbook for Marketing Managers. South-Western Cengage Learning, 2008.