APA (7th ed.) Citation

Prahalad, C. K., & Krishnan, M. S. (2008). The new age of innovation: Driving co-created value through global networks. McGraw-Hilll.

Chicago Style (17th ed.) Citation

Prahalad, C. K., and M. S. Krishnan. The New Age of Innovation: Driving Co-created Value Through Global Networks. New York: McGraw-Hilll, 2008.

MLA (8th ed.) Citation

Prahalad, C. K., and M. S. Krishnan. The New Age of Innovation: Driving Co-created Value Through Global Networks. McGraw-Hilll, 2008.