Strategic management in the media : from theory to practice /

Strategic management in the media : from theory to practice /

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Bibliographic Details
Main Author: Kung, Lucy (Author)
Format: Book
Language:English
Published: Los Angeles : SAGE, 2008.
Subjects:
Mass media > Management.
Strategic planning.
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Description
Physical Description:248 pages : illustrations ; 25 cm.
ISBN:9781412903127
1412903122
9781412903134
1412903130

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