Personality not included : why companies lose their authenticity--and how great brands get it back /
Guardat en:
| Autor principal: | |
|---|---|
| Format: | Llibre |
| Idioma: | English |
| Publicat: |
New York :
McGraw-Hill,
2008.
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| Matèries: | |
| Etiquetes: |
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| LEADER | 01068cam a2200289 i 4500 | ||
|---|---|---|---|
| 001 | u94448 | ||
| 003 | SIRSI | ||
| 005 | 20210114122247.0 | ||
| 008 | 110131 eng | ||
| 020 | |a 9780071545211 | ||
| 020 | |a 0071545212 | ||
| 050 | |a HF5415.1255 |b .B42 2008 | ||
| 100 | 1 | |a Bhargava, Rohit. , |e author |9 208099 | |
| 245 | 1 | 0 | |a Personality not included : |b why companies lose their authenticity--and how great brands get it back / |c Rohit Bhargava. |
| 264 | 1 | |a New York : |b McGraw-Hill, |c 2008. | |
| 300 | |a xiv, 300 pages : |b illustrations ; |c 22 cm. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a unmediated |b n |2 rdamedia | ||
| 338 | |a volume |b nc |2 rdacarrier | ||
| 596 | |a 1 | ||
| 650 | 0 | |a Branding (Marketing). |9 4904 | |
| 650 | 0 | |a Authenticity (Philosophy). |9 63155 | |
| 942 | |c BOOK_OA | ||
| 997 | |a 147980 | ||
| 998 | |a 1 |b Shafrizan Shafferi | ||
| 999 | |c 155076 |d 155076 | ||
| 952 | |0 0 |1 0 |2 LCC |4 0 |6 HF54151255 B42 02008 |7 0 |9 280084 |a UTHM_LIB |b UTHM_LIB |c OPENACCS |d 2009-03-27 |g 82.93 |l 0 |n 1 |o HF5415.1255 .B42 2008 |p 1000227670 |r 2020-12-05 |t 1 |w 2020-12-05 |y BOOK_OA | ||