APA (7th ed.) Citation

Villanueva, J., & Hanssens, D. M. (2007). Customer equity: Measurement, management and research opportunities. Now.

Chicago Style (17th ed.) Citation

Villanueva, Julian, and Dominique M. Hanssens. Customer Equity: Measurement, Management and Research Opportunities. Boston, MA: Now, 2007.

MLA (8th ed.) Citation

Villanueva, Julian, and Dominique M. Hanssens. Customer Equity: Measurement, Management and Research Opportunities. Now, 2007.