Customer equity : measurement, management and research opportunities /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Boston, MA :
Now,
2007.
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| Series: | Foundations and trends in marketing ;
v. 1 |
| Subjects: | |
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| Physical Description: | ix, 99 pages ; 24 cm. |
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| ISBN: | 9781601980106 1601980108 |