Customer equity : measurement, management and research opportunities /

Saved in:
Bibliographic Details
Main Author: Villanueva, Julian (Author)
Other Authors: Hanssens, Dominique M.
Format: Book
Language:English
Published: Boston, MA : Now, 2007.
Series:Foundations and trends in marketing ; v. 1
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items