Customer equity : measurement, management and research opportunities /
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Main Author: | Villanueva, Julian (Author) |
---|---|
Other Authors: | Hanssens, Dominique M. |
Format: | Book |
Language: | English |
Published: |
Boston, MA :
Now,
2007.
|
Series: | Foundations and trends in marketing ;
v. 1 |
Subjects: | |
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