APA (7th ed.) Citation

Arens, W. F., Weigold, M. F., & Arens, C. (2009). Contemporary advertising (12th ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Arens, William F., Michael F. Weigold, and Christian Arens. Contemporary Advertising. 12th ed. Boston: McGraw-Hill, 2009.

MLA (8th ed.) Citation

Arens, William F., et al. Contemporary Advertising. 12th ed. McGraw-Hill, 2009.