Word of mouth marketing : how smart companies get people talking /

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Bibliographic Details
Main Author:	Sernovitz, Andy (Author)
Format:	Book
Language:	English
Published:	Chicago, IL : Kaplan, 2006.
Subjects:	Word-of-mouth advertising.
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Description
Physical Description:	xxix, 184 pages : illustrations ; 24 cm.
ISBN:	9781419593338 1419593331

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