Kaser, K., & Oelkers, D. B. (2008). Sports and entertainment marketing. Thomson South-Western.
Chicago Style (17th ed.) CitationKaser, Ken, and Dotty Boen Oelkers. Sports and Entertainment Marketing. Mason, Ohio: Thomson South-Western, 2008.
MLA (8th ed.) CitationKaser, Ken, and Dotty Boen Oelkers. Sports and Entertainment Marketing. Thomson South-Western, 2008.
Warning: These citations may not always be 100% accurate.