Kaser, K., & Oelkers, D. B. (2008). Sports and entertainment marketing. Thomson South-Western.
Lua i Stíl Chicago (17ú heag.)Kaser, Ken, agus Dotty Boen Oelkers. Sports and Entertainment Marketing. Mason, Ohio: Thomson South-Western, 2008.
Lua MLA (8ú heag.)Kaser, Ken, agus Dotty Boen Oelkers. Sports and Entertainment Marketing. Thomson South-Western, 2008.
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