Kaser, K., & Oelkers, D. B. (2008). Sports and entertainment marketing. Thomson South-Western.
Cita Chicago (17th ed.)Kaser, Ken, i Dotty Boen Oelkers. Sports and Entertainment Marketing. Mason, Ohio: Thomson South-Western, 2008.
Cita MLA (8th ed.)Kaser, Ken, i Dotty Boen Oelkers. Sports and Entertainment Marketing. Thomson South-Western, 2008.
Atenció: Aquestes cites poden no estar 100% correctes.