Brand management : research, theory and practice /
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Language: | English |
| Published: |
New York :
Routledge,
2009.
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| Subjects: | |
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| Physical Description: | xviii, 267 pages : illustrations ; 24 cm. |
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| ISBN: | 9780415443272 041544327X 9780415443265 0415443261 9780203996171 0203996178 |