Brand management : research, theory and practice /

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Dades bibliogràfiques
Autor principal:	Heding, Tilde (Autor)
Altres autors:	Knudtzen, Charlotte F., Bjerre, Mogens
Format:	Llibre
Idioma:	English
Publicat:	New York : Routledge, 2009.
Matèries:	Brand name products > Management. Branding (Marketing).
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

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