Using collaborative model to examine online persuasion through e-commerce website design: comparative study between Gen X and Gen Y online shoppers in Malaysia /

Using collaborative model to examine online persuasion through e-commerce website design: comparative study between Gen X and Gen Y online shoppers in Malaysia /

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Bibliographic Details
Main Author: Loh, Yin Xia (Author)
Corporate Author: Universiti Tun Hussein Onn Malaysia. Fakulti Pengurusan Teknologi dan Perniagaan
Format: Thesis Book
Language:Malay
Published: Batu Pahat : Fakulti Pengurusan Teknologi dan Perniagaan, Universiti Tun Hussein Onn Malaysia, 2021.
Subjects:
Internet marketing
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