APA (7th ed.) Citation

Perreault, W. D., & McCarthy, E. J. (2004). Applications in basic marketing: Clippings from the popular business press (2004-2005 ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Perreault, William D., and E. Jerome McCarthy. Applications in Basic Marketing: Clippings from the Popular Business Press. 2004-2005 ed. New York,NY: McGraw-Hill, 2004.

MLA (8th ed.) Citation

Perreault, William D., and E. Jerome McCarthy. Applications in Basic Marketing: Clippings from the Popular Business Press. 2004-2005 ed. McGraw-Hill, 2004.