Applications in basic marketing clippings from the popular business press
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York,NY
McGraw-Hill
2004
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| Edition: | 2004-2005 ed. |
| Subjects: | |
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| Physical Description: | vii,231p. ill. 25cm |
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| ISBN: | 0072864699 |