Applications in basic marketing clippings from the popular business press
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York,NY
McGraw-Hill
2004
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| Edition: | 2004-2005 ed. |
| Subjects: | |
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|---|---|---|---|
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| 008 | 060317s2004 nyu eng | ||
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| 090 | 0 | 0 | |a HF5415.13 |b .P37 2004 |
| 100 | 1 | |a Perreault, William D. |9 133499 | |
| 245 | 1 | 0 | |a Applications in basic marketing |b clippings from the popular business press |c /William D. Perreault, Jr., E. Jerome McCarthy |
| 250 | |a 2004-2005 ed. | ||
| 260 | |a New York,NY |b McGraw-Hill |c 2004 | ||
| 300 | |a vii,231p. |b ill. |c 25cm | ||
| 650 | 0 | |a Marketing |x Management |9 3661 | |
| 700 | 1 | |a McCarthy, E. Jerome |9 133500 | |
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