Johnson, W. C., & Weinstein. (2004). Superior customer value in the new economy: Concepts and cases (2nd ed.). CRC Press.
Chicago Style (17th ed.) CitationJohnson, William C., and Weinstein. Superior Customer Value in the New Economy: Concepts and Cases. 2nd ed. Boca Raton: CRC Press, 2004.
MLA (8th ed.) CitationJohnson, William C., and Weinstein. Superior Customer Value in the New Economy: Concepts and Cases. 2nd ed. CRC Press, 2004.
Warning: These citations may not always be 100% accurate.