Farris, P. W. (2006). Marketing metrics: 50+ metrics every executive should master. Pearson Education.
Citación estilo ChicagoFarris, Paul W. Marketing Metrics: 50+ Metrics Every Executive Should Master. Upper Saddle River, NJ: Pearson Education, 2006.
Cita MLAFarris, Paul W. Marketing Metrics: 50+ Metrics Every Executive Should Master. Pearson Education, 2006.
Warning: These citations may not always be 100% accurate.