APA (7th ed.) Citation

Farris, P. W. (2006). Marketing metrics: 50+ metrics every executive should master. Pearson Education.

Chicago Style (17th ed.) Citation

Farris, Paul W. Marketing Metrics: 50+ Metrics Every Executive Should Master. Upper Saddle River, NJ: Pearson Education, 2006.

MLA (8th ed.) Citation

Farris, Paul W. Marketing Metrics: 50+ Metrics Every Executive Should Master. Pearson Education, 2006.