APA (7th ed.) Citation

Grover, R., & Vriens, M. (2006). The handbook of marketing research: Uses, misuses, and future advances. Sage Pub.

Chicago Style (17th ed.) Citation

Grover, Rajiv, and Marco Vriens. The Handbook of Marketing Research: Uses, Misuses, and Future Advances. Thousand Oak: Sage Pub, 2006.

MLA (8th ed.) Citation

Grover, Rajiv, and Marco Vriens. The Handbook of Marketing Research: Uses, Misuses, and Future Advances. Sage Pub, 2006.