APA (7th ed.) Citation

Jain, S. C. (2011). Marketing: Planning and strategy. Cengage Learning.

Chicago Style (17th ed.) Citation

Jain, Subash C. Marketing: Planning and Strategy. South Melbourne, Vic.: Cengage Learning, 2011.

MLA (8th ed.) Citation

Jain, Subash C. Marketing: Planning and Strategy. Cengage Learning, 2011.

Warning: These citations may not always be 100% accurate.