Cita APA (7th ed.)

Burns, A. C., & Bush, R. F. (1998). Marketing research (2nd ed.). Prentice-Hall.

Cita Chicago (17th ed.)

Burns, Alvin C., i Ronald F. Bush. Marketing Research. 2nd ed. New Jersey: Prentice-Hall, 1998.

Cita MLA (8th ed.)

Burns, Alvin C., i Ronald F. Bush. Marketing Research. 2nd ed. Prentice-Hall, 1998.