APA (7th ed.) Citation

Peter, J. P., & Donnelly, J. H. (2008). A preface to marketing management (11th ed.). McGraw-Hill Irwin.

Chicago Style (17th ed.) Citation

Peter, J. Paul, and James H. Donnelly. A Preface to Marketing Management. 11th ed. Boston, MA: McGraw-Hill Irwin, 2008.

MLA (8th ed.) Citation

Peter, J. Paul, and James H. Donnelly. A Preface to Marketing Management. 11th ed. McGraw-Hill Irwin, 2008.