APA (7th ed.) Citation

Peter, J. P., & Donnelly, J. H. (2015). A preface to marketing management (14th ed.). McGraw-Hill.

Chicago Style (17th ed.) Citation

Peter, J. Paul, and James H. Donnelly. A Preface to Marketing Management. 14th ed. New York, NY: McGraw-Hill, 2015.

MLA (8th ed.) Citation

Peter, J. Paul, and James H. Donnelly. A Preface to Marketing Management. 14th ed. McGraw-Hill, 2015.