Peter, J. P., & Donnelly, J. H. (2015). A preface to marketing management (14th ed.). McGraw-Hill.
Cita Chicago (17th ed.)Peter, J. Paul, i James H. Donnelly. A Preface to Marketing Management. 14th ed. New York, NY: McGraw-Hill, 2015.
Cita MLA (8th ed.)Peter, J. Paul, i James H. Donnelly. A Preface to Marketing Management. 14th ed. McGraw-Hill, 2015.
Atenció: Aquestes cites poden no estar 100% correctes.