A preface to marketing management /
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
New York, NY :
McGraw-Hill,
2015.
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| Edition: | 14th ed. |
| Subjects: | |
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| Physical Description: | xvii, 269 pages : illustrations (some color) ; 26 cm. |
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| ISBN: | 007786106X 9780077861063 |