APA (7th ed.) Citation

Gotts, I., & Rowsell, D. (2008). Why killer products don't sell: How to run your company to a new set of rules. Capstone Pub.

Chicago Style (17th ed.) Citation

Gotts, Ian, and Dominic Rowsell. Why Killer Products Don't Sell: How to Run Your Company to a New Set of Rules. Chichester: Capstone Pub, 2008.

MLA (8th ed.) Citation

Gotts, Ian, and Dominic Rowsell. Why Killer Products Don't Sell: How to Run Your Company to a New Set of Rules. Capstone Pub, 2008.