Gotts, I., & Rowsell, D. (2008). Why killer products don't sell: How to run your company to a new set of rules. Capstone Pub.
Chicago Style (17. basım) AtıfGotts, Ian, ve Dominic Rowsell. Why Killer Products Don't Sell: How to Run Your Company to a New Set of Rules. Chichester: Capstone Pub, 2008.
MLA (8th ed.) AtıfGotts, Ian, ve Dominic Rowsell. Why Killer Products Don't Sell: How to Run Your Company to a New Set of Rules. Capstone Pub, 2008.
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