Citação norma APA

Gotts, I., & Rowsell, D. (2008). Why killer products don't sell: How to run your company to a new set of rules. Capstone Pub.

Citação norma Chicago

Gotts, Ian, and Dominic Rowsell. Why Killer Products Don't Sell: How to Run Your Company to a New Set of Rules. Chichester: Capstone Pub, 2008.

Citação norma MLA

Gotts, Ian, and Dominic Rowsell. Why Killer Products Don't Sell: How to Run Your Company to a New Set of Rules. Capstone Pub, 2008.

Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.