APA (7th ed.) Citation

McKean, J. (1999). Information masters: Secrets of the customer race. John Wiley & Sons.

Chicago Style (17th ed.) Citation

McKean, John. Information Masters: Secrets of the Customer Race. Chichester: John Wiley & Sons, 1999.

MLA (8th ed.) Citation

McKean, John. Information Masters: Secrets of the Customer Race. John Wiley & Sons, 1999.