Cita APA

Burns, A. C., & Bush, R. F. (2010). Marketing research (6th ed.). Prentice Hall.

Citación estilo Chicago

Burns, Alvin C., and Ronald F. Bush. Marketing Research. 6th ed. Upper Saddle River, NJ: Prentice Hall, 2010.

Cita MLA

Burns, Alvin C., and Ronald F. Bush. Marketing Research. 6th ed. Prentice Hall, 2010.